(no subject)

[thebitterguy]

The Big Ad.

Saw it on City this morning. It is a pretty darn big ad.

Reminds me of that Rickards ad. Same tune, right? Man, I could suddenly use a beer.

Wait, I can't drink due to my erratic liver. Never mind.

Edit: From now it, the song is Carmina BEER-ana!

Hah! Comedy!

Comments

[proemial.livejournal.com]

Its amazing what they do with the carmena burana these days.

For further reading...

[atomiks.livejournal.com]

http://en.wikipedia.org/wiki/Carmina_Burana

Re: For further reading...

[thebitterguy]

I leanred much, thank you. Man, nazi music? I feel so DIRTY.

Re: For further reading...

[kinra.livejournal.com]

It's not actually Nazi music. From the article about Orff himself:

"Orff was a personal friend of Kurt Huber, one of the founders of the resistance movement Die Weiße Rose (the White Rose), and who was executed by the Gestapo in 1943. After World War II, Orff claimed that he was a member of the group, and was himself involved in the resistance, but there was no evidence for this other than his own word, and other sources dispute his claim (for example [1])."

So we're not sure whether or not he was a resistance fighter himself, but there's no evidence to suggest he was actively involved with the Nazi regime.

Re: For further reading...

[kinra.livejournal.com]

And here is the cited article (http://www.h-net.org/~german/articles/dennis1.html) detailing more about Orff's conflicted time composing and teaching in Germany under Nazi rule.

Re: For further reading...

[thebitterguy]

Any more than the guy who wrote "It ain't a rag, it's a flag" is involved with the Bush administration. It still made him rich and reprehensible.

[kinra.livejournal.com]

Brad showed me the Big Ad long ago -- I think it's hundreds of miles beyond the lame "Carmina in Bar" Rickard's ad. Mostly because it's self-aware and self-referential -- Burana has been used as a beer jingle for decades (which is appropriate since it's about luck, love, and lush, though one could perhaps suggest "In Taberna" instead of "Fortuna Imperatrix Mundi" as more germane, were it only as recognizable).

Anyway, the Big Ad is frickin' sweet 'cause it mixes rugby, "people-shapes", and self-reference all together with Burana. I approve. (Also, it is rueful about spending so much money, which is always hilarious.)

[eynowd.livejournal.com]

Yeah, I saw that quite a while ago (I think I even posted on it).

It's very cool indeed :)

My brothers and I were discussing it last weekend actually. I learned a few interesting things about it that in hindsight don't really surprise me...

[thebitterguy]

Oh? Spill! Interesting facts are my meat and potatoes!

[eynowd.livejournal.com]

Apparently, there was only about 70 guys used in the filming of the ad. The rest of them were all CGI, possibly by the same company that did the FX for the LotR movies (but don't quote me on the last bit...)

[thebitterguy]

I thought some of those guys in the back looked a little too much like Orcs for comfort. Interesting.

The dances they did as the 'beer' went down the 'throat' was the best bit.