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Occasionally, I think I'm the only person that reads the Star's business section. Not religiously, mind you. I don't scan it for updates and stuff. But I flip through it occasionally. And today, friends, today was the greatest WTF moment in history.
Google (no link required) is going to launch a print advertising service, where they will sell ads to newspapers in a convoluted system that will make them billions of dollars and make no one's life better.
The article was fairly dry, as is expected with a business story. What set off my "you so crazy" detectors was the photo include with the story. They did not include, say, a Google logo, or a logo for any of the papers quoted in the story. They did not have a photo of a strapping google executive, or Tom Phillips, the magazine publisher Google hired to develop their print ad departent.
No. They took an action figure of Albert Einstein, put it on a keyboard next to a monitor showing Google's home page in a 'fist pumping in the air' pose, and took a picture of it. The cutline? "Action-figure Einstein, as well as millions of Americans, will sono see newspaper ads sold by online giant Google."
At that point, my brain exploded. Were there no grownups in the office this weekend? Was layout high? Did someone lose a bet? Did a mischevious elf break into 1 Yonge St? How the fuck did this end up as the illustration to a business section story?
Oy. My eyes, they burn. BUURRRN.
Google (no link required) is going to launch a print advertising service, where they will sell ads to newspapers in a convoluted system that will make them billions of dollars and make no one's life better.
The article was fairly dry, as is expected with a business story. What set off my "you so crazy" detectors was the photo include with the story. They did not include, say, a Google logo, or a logo for any of the papers quoted in the story. They did not have a photo of a strapping google executive, or Tom Phillips, the magazine publisher Google hired to develop their print ad departent.
No. They took an action figure of Albert Einstein, put it on a keyboard next to a monitor showing Google's home page in a 'fist pumping in the air' pose, and took a picture of it. The cutline? "Action-figure Einstein, as well as millions of Americans, will sono see newspaper ads sold by online giant Google."
At that point, my brain exploded. Were there no grownups in the office this weekend? Was layout high? Did someone lose a bet? Did a mischevious elf break into 1 Yonge St? How the fuck did this end up as the illustration to a business section story?
Oy. My eyes, they burn. BUURRRN.
