There it goes again

[thebitterguy]

Watched a recent Ugly Betty, and it was actually worse than the HIMYM ad. They actually had a character eating a lean cuisine lunch thing and then had an ad for them shortly afterwards.


Subtlety is not their strong suit.

The podcast I'm watching is slightly ironic.

Comments

[creativedv8tion.livejournal.com]

In advertising, subtlety is wasted.

[bandersnitch.livejournal.com]

WB (now CW) is the worst for all that. Episode of One Tree hill will typically have some celebrity guest conveniently make an appearance at a concert in their little town, and then someone will blatantly be holding a can of Sunkist saying "I am so glad Sunkist is sponsoring this concert"

And on Smallville there was an episode where kids were getting super stretching powers after eating Stride Gum (a concert held in a Stride Gum warehouse and sponsored by Stride) But the powers were temporary as long as the gum lasts. One character gleefully admits, "so that was a long time that I had stretch powers."

I prefer subtle advertising. Let them wear a brand label. Let them drive a branded car. Let them drink branded cola. But make it appropriate. Don't have them suddenly announce awkwardly that they spilled a very tasty new Diet Dr Pepper on my hip and trendy Rebokk Cross trainers, so I have to hop in my Toyota Prius Hybrid to go get another.

Pause to aim the label at the camera.

[thebitterguy]

Don Draper is rolling in his grave.

[thebitterguy]

Oh, man. The SuperGum episode of Smallville made me turn green and start throwing cars around.

Heroes was on the border of annoyingly blatant with their Nissan Versa placement in season one (and whatever crapmobile SUV the Cheerleader had in season two that got stolen and used as transport by the toxic twins), but compared to some of this stuff it was subtle.