And a lightbulb apparently went off somewhere between Seattle & Madison Ave

I didn't see this one, but it's good that someone realized that when you are comparing yourself to another product, you need to sell your advantages.

The PC/Mac commercials do a good job of that. All sorts of neat advantages that the Mac OS has over Windows, delivered by two cute meat puppets. Putting up a big sign that asks people how much they're willing to pay for all that is a smart idea on Microsoft's part.

Way better than those Jerry Seinfeld ads. Whoa.